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  1.  NAME OF THE PROGRAMME:  Ph.D. Mass Communication
  2. PROGRAMME CODE: XXXX
  3. ADMISSION REQUIREMENTS

 

  1. Candidates must have the university minimum requirement for a B.Sc. degree in Mass Communication and/or Journalism (At 5 O-Level Credit pass which must include English, Mathematics and Literature in English).
  2. Candidates must have a good B.Sc. degree in Mass Communication or any other area of communication studies with at least Second Class Lower Division OR Third Class Division OR HND with a PGD in Mass Communication or other relevant communication studies.
  3. Candidates must have a good M.Sc. degree in Mass Communication or any other area of communication studies with a CGPA of not less than 4.0 on a 5-point scale OR 3.0 on a 4-point scale.
  4. Candidate with a good M.Phil. Degree has an added advantage.
  5. Candidates shall be required to attend a Departmental admission interview at which the candidate shall present a brief satisfactory statement of the intended area of research (Research Proposal) and must satisfy the Departmental Postgraduate Board.

 

  1. PHILOSOPHY, AIMS AND OBJECTIVES

5.1 Philosophy

To provide advanced media instruction and pursuit of high quality media research, training and professional excellence so as to produce high-quality graduates who are well grounded in the philosophical, theoretical and critical analysis of media and communication issues and who are well equipped to man the media industry, both in the print, the electronic media, as well as other areas of communication.

 

5.2 Aim

To strengthen the students ability for independent and critical thinking and to enhance their capacity to function as academics and/or professionals in the field of media and communication.

 

5.3       Objectives

 

  1. Enable graduates to acquire advanced skills and competence in media research, theory and practice.
  2. Train skilled manpower for educational institutions and professional media organizations in both the public and private sectors, as well as international organizations.
  3. Enable graduates to acquire entrepreneurial skills in media and public relations to enable them become self-employed.
  4. Train graduates to develop ability for critical judgment through a broad knowledge of theoretical and practical issues in media work.
  5. Produce graduates who are equipped with relevant skills in the production of quality newspapers/magazines, advertising/public relations campaign materials and electronic media, video jingles and docu-drama using modern technology, including ICT.
  6. Train graduates in special communication areas such as – Behaviour-change communication for documents, political communication and multi-media journalism.

 

6.0                PROGRAMME STRUCTURE AND DEGREE RULES

 

6.1     Domain of the programme

The Ph.D. in Mass Communication shall be domiciled in the Department of Mass Communication, Faculty of Social Sciences of the National Open University of Nigeria (NOUN).

 

6.2 Duration of the Ph.D. Degree Programme

(i) The Ph.D. programme shall be for a minimum of six semesters (which translates to twelve semesters in the ODL system of NOUN) and a maximum of ten semesters (twenty semesters in the ODL system of NOUN). Extension of programme duration shall be granted for not more than two semesters (four semesters in the ODL system of NOUN) on the recommendation of the Head of Department and approval by the Dean of Post Graduate School.

(ii) Course Work for the Ph.D. degree shall be for a minimum of two semesters (four semesters in the ODL system of NOUN).

(iii) Minimum pass grade for all courses at the Ph.D. level shall not be less than a B=4,’00 on a 5 points scale or 60% weighted average.

(iv) The Ph.D. applicant shall begin first as a Ph.D. Student; and after successfully passing all the course work at the 4:00 GPA; such a student now becomes a Ph.D. candidate.

 

6.3     Conditions for the award of the Ph.D. in Mass Communication

(i) The Ph.D. degree programme in Mass Communication shall consist of Course Work, Seminars, Thesis Writing, and Thesis Defence.

 (ii) One year of continuous academic interaction with the Department is compulsory for all Ph.D. candidates.

(iii) Peculiar to Mass Communication; all Ph.D. candidates must hold membership of any of the media professional bodies such as – the Nigerian Guild of Editors (NGE), the Nigerian Union of Journalists (NUJ), Advertising Practitioners Council of Nigeria (APCON),  Nigerian Institute of Public Relations (NIPR) and many more. A candidate must show evidence of membership of at least one of such professional bodies before graduation.

 

6.4       Graduation Requirements/Panel of Examination

(a) Candidates must take and pass a total of 18 units made up of 6 Units of 900 level courses, 6 Units of 950 level courses and 6 Units of the Ph.D. Thesis. (Minimum TCE = 18 Unit)

(b) Original thesis writing is a compulsory requirement for all Ph.D. candidates regardless of his/her area of specialization.

(i) The panel for the oral Thesis defence shall be the joint work of both the Department and the Dean of School of Postgraduate Studies.

(ii) The Ph.D. candidate must have two (2) positive assessments of his/her work out of three (3) assessors of his/her Thesis.

(iii) The report of the Assessor must be approved by the Postgraduate Boards and finally by the Senate before the degree of Doctor of Philosophy (Ph.D.) is awarded.

(c) Candidates are also expected to publish at least two research papers (in their research areas) in reputable journals before graduation

 

 

6.5     Learning Outcome, Competences And Skills

At the end of the Ph.D. work in Mass Communication, a graduate should demonstrate the following competencies and professional knowledge in:

  • Advanced communication research methods as well as in theoretical formulation of relevant communication theories.
  • Competency in critical analysis of communication issues and problems.
  • Proficiency in the use of ICT tools and techniques.
  • Competency in the use of digital Studio/Newsroom and PRAD Labs.

 

6.6     Learning Outcomes: Behavioural Attributes

A Ph.D. degree holder in Mass Communication should be able to demonstrate both academic and professional skills in:

-           Media entrepreneurial skills

-           Apply communication skills, strategies and tactics to solve contemporary media problems in the society.

-           Design communication messages for the societal reputation and good governance.

 

    1.  Areas of Specialization
  1. Journalism
  2. Broadcasting
  3. Public Relations
  4. Advertising
  5. Film Studies
  6. Political Communication
  7. Health Communication
  8. Organizational Communication

 

6.8       Students’ Enrolment

As an ODL institution there is no limit to students’ enrolment capacity.

 

 

6.9       Academic Staff

  1. All academic staff must have the Ph.D. degree.
  2. Between 20 to 25 percent of the academic staff should be Professors and/or Associate Professors.
  3. Staff/Students ratio shall be a maximum of one to six for effective teaching and research.
  4. A Ph.D. supervisor shall not supervise more than four (4) Ph.D. work at the same time. He/She can be second reader for not more than four (4) Ph.D. work.
  5. A fresh Ph.D. holder shall not be allowed to solely supervise a Ph.D. work. He/She needs between three (3) to four (4) years for maturity at that level.
  6. All lecturers with Ph.D. and by rank not below Senior Lecturer grade shall constitute the postgraduate teachers of the Department.

 

7.0       LIST OF COURSES

 

S/N

Course Code

Course Title

Units

Status

1.

MAC 901

Advanced Theories in Communication

3

C

2.

MAC 902

Advanced Research Methods in Communication

3

C

3.

MAC 950

Philosophy of Communication & Contemporary African Philosophy

3

C

4.

MAC 951

Contemporary Trends in Journalism Studies

3

E

5.

MAC 952

Advanced Studies in Broadcasting

3

E

6.

MAC 953

Contemporary Trends in Public Relations

3

E

7.

MAC 954

Contemporary Trends in Advertising

3

E

8.

MAC 955

Advanced Studies in Film and African Cinema

3

E

9.

MAC 956

Advanced Studies in Political Communication

3

E

10.

MAC 957

Advanced Studies in Health Communication

3

E

11.

MAC 958

Advanced Studies in Organizational Communication

3

E

12.

MAC 999

Thesis

6

C

 

 

  1. SEMESTER DISTRIBUTION OF COURSES

 

S/N

Course Code

Course Title

Units

Status

First Semester

1.

MAC 901

Advanced Theories in Communication

3

C

2.

MAC 902

Advanced Research Methods in Communication

3

C

 

 

Core

      3

 

 

 

Elective

3

 

 

 

Total

6

 

 

 

Students are to take one core course and one elective course in the first semester

 

 

Second Semester

1.

MAC 950

Philosophy of Communication & Contemporary African Philosophy

3

C

2.

MAC 951

Contemporary Trends in Journalism Studies

3

E

3.

MAC 952

Advanced Studies in Broadcasting

3

E

4.

MAC 953

Contemporary Trends in Public Relations

3

E

5.

MAC 954

Contemporary Trends in Advertising

3

E

6.

MAC 955

Advanced Studies in Film and African Cinema

3

E

7.

MAC 956

Advanced Studies in Political Communication

3

E

8.

MAC 957

Advanced Studies in Health Communication

3

E

9.

MAC 958

Advanced Studies in Organizational Communication

3

E

 

 

Core

3

 

 

 

Elective

3

 

 

 

Total

6

 

 

 

Students are to take one core course and at least one elective course in the second semester

 

 

Third to Sixth Semesters

1.

MAC 999

Thesis

6

C

 

 

Core

      6

 

 

 

Total

6

 

           

 

Note: Students are expected to present at least one Seminar paper on each of the courses taken and present a Ph.D. Thesis proposal within the first two semesters (four semesters in the ODL system of NOUN).

 

 

 

12.0    QUALITY ASSURANCE

 

12.1 Course Materials

The NOUN procedures for internal course validation shall be followed and the process of developing and adapting all the course materials will be rigorously monitored internally to ensure high quality. In addition, the 5-year period for the review of NOUN course materials will further ensure the quality of the courses being offered.

 

12.2 Full-Time Staff

S/N

NAME

RANK

QUALIFICATIONS

NATURE

1.

ADAMU, Abdalla

Uba

Professor

Professor of Media & Cultural Communication and Professor of Science Education & Curriculum Studies.

Ph.D. Education & Human Resource Dvt. 1988 (Sussex); M.A. Science Education, 1983 (London), PGD Science Education, 1982 (London), B.Sc. (Ed), Science Education/Biology, 1979 (Zaria)

Tenure (Full Time)

2.

NGOA,

Stanley

Naribo

Professor

Ph.D. Communication Theory, 2006 (Wits, SA) M.Sc. Mass Communication, 2002 (ESUT), MBA Marketing Communication 1999, (AAU Ekpoma), Dip  Mgt. Inf. Systems 1996, (UI Consult), SHND Communication Studies, 1980 (Aberdeen, UK).

Tenure (Full Time)

3.

MANDE, Samaila

Professor

Ph. D. Business Administration; M.Sc. Mass Communication (Benue State University, Makurdi); M.Sc. Marketing (University of Nigeria, Nsukka); MBA Marketing (University of Nigeria, Nsukka);  Postgraduate Diploma in Business Administration with specialization in Marketing.

Tenure (Full Time)

4.

MOJAYE, Eserinune McCarty

Professor

Ph.D. Communication Arts (University of Ibadan) 2009; M.Sc. Mass Communication (University of Lagos) 1985; B.A. Hons. English, 2nd Class Upper, (University of Lagos) 1981.

Tenure (Full Time)

5.

SOGOLO, Godwin

Professor Emeritus

Ph.D. University of Wales, UK, 1976; B.A. University of Ife, 1972.

Adjunct

6.

ALIEDE,

Elom

Jonathan

Associate Professor

Ph.D. Mass Communication (Benue State University, Makurdi) 2010; M.Sc. Pub. Rel. /Advert. (University of Nigeria, Nsukka) 2001; M.A. Mass Communication (University of Nigeria, Nsukka) 1998; B.A. Mass Communication (University of Nigeria, Nsukka) 1986.

Tenure (Full Time)

7.

ONWUBERE, H.

Chidinma

Senior Lecturer

Ph.D. Mass Communication (Broadcast) (University of Lagos) 2010; M.Sc. Mass Communication (PRAD) (University of Lagos) 1995; PGD Mass Communication (PRAD) (University of Lagos), 1992;   B.A English Edu. (University of Nigeria, Nsukka) 1986.

Tenure (Full Time)

8.

ADELAKUN, Lateef A.  PhD

           Senior Lecturer                 

PhD Media Studies, (2017) (Dev. Comm.), (UM, Malaysia), M. Sc. (Mass Communication, (2009, PRAD), UNILAG, B. Sc. (Mass Communication, PRAD, UNILAG (2005)                            

ladelakun@noun.edu.ng

 

12.4      Admission and Registration Procedure

Admissions and Registration are fully automated. Prospective students’ applications are passed through a set of criteria following NUC guidelines. Successful candidates are issued provisional letters of admission subject to presentation of original copies of their credentials for verification. The flexible nature of the University’s programmes allows candidates to register online for the minimum or maximum number of credits in a semester.

 

12.5      Instructional Methods and Delivery

The method of instruction is by the distance learning mode which involves the use of a range of media to bridge the ‘distance’ between the instructor and the students. Print is the major medium of instruction for this programme. Each course has a study material developed and written specifically for it, and which students are expected to study prior to their being examined. A course guide is also provided to give the student an overview of the course.

 

12.6      Evaluation

12.6.1 Tutor Marked Assignment

Continuous assessments are carried out in the form of assignments and are based

on the study material for each course. These assignments will constitute 30% of the total score. The pass mark for the continuous assessment is 60% of the total score.

 

      1. End of Semester Examination

Except otherwise stated, each course will culminate in an end of semester

examination. The examination constitutes 70% of the total score. The pass mark for the final examination is 60% of the total score.

 

      1. Marking of Examination Scripts

Examination Scripts are marked by tutorial facilitators within their specified areas

of specialization.

 

    1. Learner Support

The programme is serviced by a range of support services one of which is the grading of the tutor marked assignments by tutorial facilitators. The assignments which will be returned to the students with facilitators’ comments will serve as a means for feedback, and will enable students to assess and improve on their performance. Student counselors are also available at the study centres to cater for the academic needs of learners.

 

13.0       RECOGNITION OF THE PROGRAMME

The programme has been prepared in line with the National Universities Commission (NUC) Basic Minimum Academic Standards (BMAS) for Ph.D. programme in Mass Communication.

 

14.0       PROGRAMME STARTING DATE AND PRESENTATION SCHEDULE

Following the approval of Senate, the programme should commence in the  2019/2020 academic session.

 

15.0     TARGET GROUP

The programme should be of immense interest and benefit to academics and professionals in the universities and in various media organisations who desire to upgrade their qualifications, as well as those who desire to pursue teaching and research careers.

 

16.0    STUDENT PROJECTIONS

With the National Universities Commission approved staff – student ratio of one-six for all Ph.D. programmes and with six distinguished full-time staff (four professors, one associate professor and one senior lecturer) in addition to numerous other well-qualified Facilitators on the programme, and given the national spread of the university (NOUN), we project to commence with a minimum of 12 students. This will increase to 24 annually for the next three years and thereafter to 36 students annually.

 

17.0    CONCLUSION

Capacity building in the communication industry is of immense importance particularly for an emerging economy and democracy as is the case in Nigeria. As a pluralistic society, Nigeria requires quality manpower at the higher levels. As such, the key objective of the programme which is the integration of theory and research application will enhance the quality of scholarship in the midst of a diversity of ideas and culture. It will also help practitioners to keep abreast of current global trends in the communication industry.