1.0     NAME OF THE PROGRAMME: B. Sc. Mass Communication

           The Programme code: 2204

2. 0     ENTRY REQUIREMENTS.

To be admitted into B. Sc. Mass Communication, the candidate is required to meet at least one of the following:

100 Level

Five Ordinary Level (O/L) credit passes including English Language, Literature in English, Mathematics and any other two of arts or social sciences subjects at SSCE, GCE, NECO or NABTEB at not more than two sittings. 

 

200 Level

National Diploma in Mass Communication from recognized institutions with a minimum CGPA of 3.0. In addition, the candidate must have 5 credit passes at the Ordinary Level including English Language, Literature in English and Mathematics.

 

3.0      AIMS AND OBJECTIVES

The B. Sc. Mass Communication is designed to provide the students with an understanding of the principles of Mass Communication and an opportunity to develop techniques in written and audio-visual communication.

 

 3. 1       Philosophy of the programme

The philosophy of this programme is to produce professionals who will make meaningful contributions to the society for national development through the effective dissemination of mass media messages.  This can only be achieved by equipping the students with journalistic skills requisite for the Social Responsibility tasks of the mass media.

 

1. 2. Aims

The programme aims at contributing to the development of Mass Communication in the nation by producing graduates who are thoroughly bred professionals. It aims at presenting graduates in any of the field of mass Communication such as Print/Electronic Journalism, Advertising and Public Relations.

3.3       Objectives

On completion of the programme, the student would be able to:

• Work in any world-class communication outfit having been exposed to thorough training.
• Manage any communication outfit having been exposed to the skills thorough training.
• Effectively analyze situations through exposure to liberal education.
• Appreciate the social-political settings of the society where they serve
• Serve as the voice of the voiceless in the societies.

 

4.0    PROGRAMME STRUCTURE AND DEGREE RULES

        4.1      Outline of Course Structure:

B. Sc. Mass Communication programme shall run for a minimum of 8 semesters and a maximum of 16 semesters for students entering at 100 level; a minimum of 6 semesters and a maximum of 12 semesters for direct entry students.

 

100 Level (First Semester)

S/N	Codes	Titles	Units	Status
1	GST101	Use of English & Communication Skills I	2	C
2.	GST103	Computer Fundamentals	2	C
3	GST105	History and Philosophy of Science	2	C
4	GST107	The Good Study Guide	2	C
5	ENG121	The Structure of Modern English I	2	E
6	CSS111	Introduction to Sociology	3	E
7	LAW100	Introduction to Law	3	E
8	MAC111	Introduction to Mass Communication	3	C
9	MAC113	History of Nigerian Mass Media	2	C
10	MAC115	African Communication Systems I	2	C
11	MAC121	Introduction to News Writing and Reporting	2	C
		Total Compulsory Credit unit	09
		Total Credit Units for General Studies (GST)	08
		Minimum Credit Units for Electives	02
		Minimum Credit Units to be registered	19

NB: Students are required to take only two out of these electives

                                                                                                        

100 Level (Second Semester)

S/N	Codes	Titles	Units	Status
1	GST 102	Use of English & Communication Skills II	2	C
2	CIT 102	Software Application Skills	2	C
3	ENG 122	Structure of Modern English II	2	E
4	INR 112	Introduction to International Law & Diplomacy	2	E
5	MAC 116	African Communication Systems II	2	C
6	MAC 117	Writing for the Mass Media	2	C
7	MAC 132	Principles of Advertisement Sales Promotion	2	C
8	MAC 134	Principles and Practice of Public Relations	2	C
9	MAC 142	Introduction to Radio and Television	2	C
		Total Compulsory Credit unit	10
		Total Credit Units for General Studies (GST)	04
		Minimum Credit Units for Electives	02
		Minimum Credit Units to be registered	16

NB: MINMUM CREDIT UNIT TO BE REGISTERED IN 100L è  35

 

                       

200 Level (First Semester)

S/N	Codes	Titles	Units	Status
1	GST201	Nigerian Peoples and Culture	2	C
2	GST203	Introduction to Philosophy and Logic	2	C
4	CSS 121	Introduction to Psychology	3	E
5	POL 123	Intro to Nigerian Constitutional Development	3	E
6	LAW 211	Nigerian Legal Systems I	3	E
7	ENG 223	Advanced English Composition I	2	E
8	MAC 211	Theories of Mass Communication	3	C
9	MAC 213	Foundations of Communication Research	2	C
10	MAC 221	Editing and Graphics of Communication	2	C
11	MAC 223	Feature and Magazine Art Writing	2	C
12	MAC 225	News writing and reporting	2	C
		Total Compulsory Credit unit	11
		Total Credit for General Studies (GST)	04
		Minimum Credit Units for Electives	02
		Minimum Credit Units to be registered	17

 

 

200 Level (Second Semester)

S/N	Codes	Titles	Units	Status
1	GST 202	Fundamental of Peace Studies & Conflict Resolution	2	C
2	ENG224	Advanced English Composition 2	2	E
3	LAW212	Nigerian Legal Systems II	3	E
4	MAC212	Media and Society	3	C
5	MAC214	Investigative &Interpretative Reporting	2	C
6	MAC232	Environmental Public Relations	3	C
7	MAC242	Foundations of Broadcasting	3	C
8	MAC246	Educational Broadcasting Studies	2	C
		Total Compulsory Credit unit	13
		Total Credit for General (GST)	02
		Minimum Credit Units for Electives	02
		Minimum Credit Units to be registered	17

NB: MINMUM CREDIT UNIT TO BE REGISTERED IN 200L è  34

 

 

 

300 Level (First Semester)

S/N	Codes	Titles	Units	Status
1	GST301	Entrepreneurship I	2	C
2	MAC311	International Comm. & World Media Systems	3	C
3	MAC313	Critical Writing and Reviewing	2	C
4	MAC315	Book/Desktop Publishing	2	E
5	MAC321	Economics of Mass News Reporting	2	C
6	MAC323	Photo Journalism	3	E
7	MAC331	Advertising Campaign Planning & Execution	3	C
8	MAC333	PR in Commercial & Non-Commercial Org.	2	C
9	MAC341	Developmental Communication & Broadcast	3	C
10	MAC343	Radio/TV Programming	3	E
11	MAC345	Announcing and performance	2	E
		Total Compulsory Credit unit	15
		Total Credit for General (GST)	02
		Minimum Credit Units for Electives	02
		Minimum Credit Units to be registered	19

 

 

 

 

300 Level (Second Semester)

S/N	Codes	Titles	Units	Status
	MAC 312	Newspaper Production	3	C
1	MAC 314	Issues in Nigerian Mass Media	2	C
	MAC316	Mass Comm. & National Development	2	C
2	MAC 318	Media Attachment	4	C
3	MAC 322	Editorial Writing	3	C
4	MAC 326	Newspaper Management & Production	2	C
5	MAC 324	Film Cinema and Literature	2	E
6	MAC 332	Advertising Copy writing, and Layout	2	E
7	MAC 334	International Public Relations	2	E
		Total Compulsory Credit unit	16
		Total Credit for General (GST)	0
		Minimum Credit Units for Electives	02
		Minimum Credit Units to be registered	18

NB: MINMUM CREDIT UNIT TO BE REGISTERED IN 300L è  37

 

 

400 Level (First Semester)

S/N	Codes	Titles	Units	Status
1	MAC411	Media Law and Ethics	3	C
2	MAC413	Data analysis in Communication Research	2	C
3	MAC421	Advanced Newspaper/Magazine Production	3	C
4	MAC427	Economics and Social Issues in Advert & PR	2	C
5	MAC443	Station Management and Operations	3	C
6	MAC425	Public Relations in Practice	3	E
7	MAC423	Book Publishing and The Law	3	E
8	MAC441	Documentary Film Production	3	E
		Total Compulsory Credit unit	13
		Total Credit for General (GST)	0
		Minimum Credit Units for Electives	03
		Minimum Credit Units to be registered	16

 

400 Level (Second Semester)                                                                     

S/N	Codes	Titles	Units	Status
1	MAC 412	Media Management	3	C
2	MAC 414	Science and Technology Reporting	2	C
3	MAC 416	Sociology of Mass Communication	2	C
4	MAC 418	Research Project	6	C
5	MAC 442	Advanced Broadcast News/Prog. Production	3	C
6	MAC 424	International Advertising and Propaganda	3	E
7	MAC 428	Integrated Marketing Communication	2	E
8	MAC 444	Broadcast Commentary and Announcing	3	E
		Total Compulsory Credit unit	16
		Minimum Credit Units for Electives	02
		Minimum Credit Units to be registered	18

NB: MINMUM CREDIT UNIT TO BE REGISTERED IN 400L è  34

                                                               

1. 2. Degree/Graduation Rules.

To be eligible for the award of B. Sc in Mass Communication, the student must pass a minimum of 150 credits units which includes elective courses for an 8-semester structure; and 120 credit units including elective courses for a 6-semester structure. Students must earn CGPA of not less than 1.5 to graduate. They must equally meet other requirements as prescribed by the department, school and senate.

Summary of Distribution of Minimum Course Credits Load by Level       

LEVEL	GST & other General Courses	Core/ Compulsory		TOTAL
		Mass Comm. Core Courses	Minimum Elective
100	12	19	4	41`
200	06	24	4	41
300	02	31	4	37
400	-	29	5	40
Total	20	103	17	140

 

NOTE:  Though the students are required to take a minimum of 140 Units they may widen their horizons of knowledge by taking a variety of the elective courses (up to 159 units) as their abilities would allow them.

.

4.3       Course Development

The course will be developed to meet up the standard set by the NUC.  Hence, the course descriptions as stated in the NUC Benchmark 2007 will be followed strictly.  Some course materials will equally be adapted from the distance learning programmes of university of South Africa (UNISA) and the University of Southern Queensland (USQ), Australia.

 

0. LANGUAGE OF INSTRUCTION

The language of instruction for all the courses in this programme is English.              

0. QUALITY ASSURANCE

Subject to the Senate’s approval of this programme, the process of developing and adapting all the course materials will be seriously monitored internally, so as to ensure the quality of courses being developed, right from the onset.  Besides, the 5-year period for the review of course material will be another opportunity to ensure the quality of the courses being reviewed.  Finally, the NOUN procedures for internal course validation will be followed.

1. 1. Staff

S/N	NAME	QUALIFICATIONS	DESIGNATION	E-MAIL ADDRESS
1.	NGOA, Stanley Naribo- Professor	PhD Comm. Theory, MBA IMCs, MSc Mass Comm., DMIS Mgnt Info. System, MA Film & TV Studies, SHND Communication Studies	Professor of Political Communication	sngoa@noun.edu.ng
2	Prof McCarthy Eserinune Mojaye		Professor of	emojaye@noun.edu.ng
3	ALIEDE, Jonathan E. - PhD	PhD Mass   Communication (PRAD), (BSU), 2010, MSc PR, (2001), M.A. (UNN 1995), B.A. Mass Communication, (UNN, 1986),	Professor	jaliede@noun.edu.ng
4.	ADELAKUN, Lateef A.  PhD	PhD Media Studies, (2017) (Dev. Comm.), (UM, Malaysia), M. Sc. (Mass Communication, (2009, PRAD), UNILAG, B. Sc. (Mass Communication, PRAD, UNILAG (2005)	Senior Lecturer	ladelakun@noun.edu.ng
5.	Dr Helen Chidinma Ambassador-Brikins		Lecturer I	hambassador-brikins@noun.edu.ng
6.	ODIEGWU-ENWEREM, Oliver Chuks	M.Sc. (Mass Communication PRAD UNILAG M.Sc. (2001), B,A.   (Mass Communication, 1990, PRAD), (PhD on going) (Covenant University)	Lecturer I	cenwerem@noun.edu.ng
7.	ADEMUYIWA, Simbiat Abidemi;	B.A Classics (Ibadan, 2000) M.A. Communication & Language Arts. (Ibadan, 2006)	Lecturer II	sademuyiwa@noun.edu.ng

 

The University equally has facilitators spread across all the 78 Study Centres nation-wide, who handle communication courses.  There are also a host of other resident of the University staff in other faculties handling the elective courses.

1. 2. Admission and Registration Procedures

Candidates, who meet up the programme’s entry requirements as stated in item 2 above, will apply on-line.  When admitted, they will equally register their courses on-line as is for other NOUN programmes.

1. 3. Instructional Method, Delivery and Monitoring

The instructional method is through the course materials distributed to students at the Study Centres.  Facilitators will then be used to give students additional aid on any area of the course materials requiring further explanation. This is both through the face to face mode and through on-line facilitation by in-house staff.

The facilitators will be closely monitored by the Course Coordinators and the Study Centre staff to ensure the quality of the services they render to the students.

 

6.4       Evaluation

Evaluation of all the courses would consist of Tutor Marked Assignments (TMA) and End of Course examination. The TMA constitute 30% of the total score. The End of Course examination is 70%.

 

 

6.4.1    Tutor Marked Assignment

As part of the evaluation mechanism, each course would be provided with 4 TMA’s out of which the best 3 would be used for the Continuous Assessments for a course. To qualify to sit for examination therefore, each student must turn in at least three TMA’s for each of the course.

 

6.4.2    End of Semester Examination

Each course will also be examined at the end of the semester. Course facilitators would be encouraged to provide data bank questions to the examination data bank in the School. Course coordinators and Programme leaders of the School of who are experts in the various course areas would be given the task of selecting two sets of question papers to conform to a particular house style and format provided by the University. Thereafter, the questions would be internally moderated by the Deans in some cases and the Programme Leaders at other times, before they are sent to an External Assessor for moderation. The external assessor will be chosen from tertiary institutions.

 

6.4.3    Marking of Examination Scripts

              The marking guides for each course as moderated by the external assessor would be used in the marking of the scripts by the Course Facilitators.

 

6.5          Learners’ Support

               Similar to other students receiving tertiary education, students in Distance Education require various academic and administrative support services from the University.  The existing academic support takes place presently at the various Study Centres with student Counsellors and Facilitators.  The School of ARTS on its own part will take steps to enhance Study facilitation by following up facilities available for its courses in selected Centres and employ more facilitators.

7.0      RECOGNITION OF THE PROGRAMME

The programme brief and course description have been benchmarked against the NUC Minimum Academic Standard for the Mass Communication Programme like other Universities.  Hence, there is no fear of disapproval or rejection by the NUC.

 

8.0      TARGET GROUP

Being an open-university system, the B. Sc Mass Communication programme should target both young and old candidates who are interested in acquiring professional communicational skills for written (print) and audio-visual (broadcast) reportage of news.  The target audience thus includes the general public and those aspiring to become journalists, as well as Public Relations Practitioners. 

It is estimated that about 1,500 students will enroll initially considering the frequent requests of prospective candidates who are eager for this programme to be established.  It is hoped that this number will increase with subsequent admissions.

9.0     STUDENTS’ ENROLMENT AND PROJECTION

When the programme starts running the annual students’ population is expected to have increase rate of 10%.

 

10.0   CONCLUSION AND PRAYER

In view of the fact that a lot of prospective candidates are on ground for this programme and the need to expand our journalism programme to a wider scope for a wider reach, it is sincerely hoped that this B. Sc in Mass Communication will be of immense benefit to the majority of unskilled workers in our media industry today.  Professionalism in information dissemination is of course, to the advantage of mankind, especially as communication is inextricably intertwined with human nature and development.  For a society that does not communicate is a DEAD society.