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1.0    NAME OF THE PROGRAMME: M.SC MASS COMMUNICATION

Programme Code:    2401

2.0    ENTRY REQUIREMENTS:

To be admitted into the M.Sc. Mass Communication programme, a candidate is expected to have:

 

  1. A first degree with a minimum of Second Honours (lower division) in Journalism, Mass Communication or Communication Arts from a recognized university or its equivalent.

or

  1. A Post Graduate Diploma in Communications from a recognized university.

 

Concession: Matured students of 35 years of age and above with 10 years work experience in a communication related job position in addition to a first degree may be considered.

 

3.0       PHILOSOPHY, AIMS AND OBJECTIVES

3.1 Programme Philosophy

To produce professionals who, through accessible, flexible and cost effective lifelong learning will make meaningful contributions to the development of Nigeria and the global Community by equipping them with a broad foundation in the general field of Mass Communication.

 

    1. Aims

To strengthening the students professional focus and research skills in the field of mass communication so as to enhance their application of theory in practice and prepare them for the doctoral degree in a specific genre of Mass Communication.

 

3.2       Objectives

Since this programme is basically designed to equip students with professional skills that will enable them work effectively in media organisations, at the completion of this programme, graduates should be able to:

(i)   source, write, report and edit news in an analytical, objective and articulate manner;  

(ii)  design programmes and disseminate information using the modern information technology;

(iii) demonstrate the use of journalistic skills through high professional ethics; and

(iv) acquire sound theoretical basis to undertake doctoral studies in any sequence of mass communication

 

 

 

4.0                PROGRAMME STRUCTURE AND DEGREE RULES

 

    1. Outline of Programme Structure

The M.Sc. programme in Mass Communication is structured into a minimum of 4 semesters and a maximum of 8 semesters.

 

Year I

 

S/N

Course Code

Course Title

Units

Status

1st Semester

1.

GST 807

The Good Study Guide

2

C

2.

JLS 821

Message Design and Development

3

C

3.

JLS 823

News Reporting and Writing

3

C

4.

JLS 825

Editorial Writing

2

C

5.

JLS 831

Corporate Communication

3

E

6.

PCR 813

Peace and Security in a global context

3

E

 

 

Total Compulsory Credit Units

       10

 

 

 

Total Credit Units- Electives

        3

 

 

 

Total Credit Units

       13

 

2nd Semester

1.

JLS 822

Publication Layout & Design

3

C

2.

JLS 812

Media Law and Ethics

3

C

3.

JLS 814

Communication Research

3

C

4.

JLS 824

Journalism Publications

3

E

5.

JLS 841

Advanced Broadcasting

3

E

 

 

Total Compulsory Credit Units

9

 

 

 

Total Credit Units- Electives

3

 

 

 

Total Credit Units

12

 

Students must pass all Compulsory courses and a minimum of 3 credit units of Electives.

 

Year II

S/N

Course Code

Course Title

Units

Status

 

1st Semester

1.

JLS 813

Media and Society

3

C

 

2.

JLS 815

Advanced Theories in Mass Communication

3

C

 

3.

JLS 817

Seminar in Communication Theory

3

C

 

4.

JLS 845

Issues in Communication Technology and Policy

3

C

 

5.

JLS 843

Elements of Multimedia: Theory and Practice

3

E

 

 

 

Total Compulsory Credit Units

12

 

 

 

 

Total Credit Units- Electives

3

 

 

 

 

Total Credit Units

15

 

 

 

 

 

 

 

 

2nd Semester

1.

JLS 826

Speech Writing

3

C

 

2.

JLS 842

Introduction to Web Publishing

3

C

 

3.

JLS 816

Research Project

6

C

 

 

 

Total Compulsory Credit Units

12

 

 

 

 

Total Credit Units- Electives

-

 

 

 

 

Total Credit Units

12

 

 

 

 

 

 

 

 

Students must pass all Compulsory courses and a minimum of 3 credit units of Electives.

 

 

 

4.2      Degree Rules.

To graduation with an M.Sc. in Mass Communication, a student must take a minimum of 30 credit units including all compulsory courses not previously taken at the PGD level, and 6 credit units of elective courses for a 4 or 8 semester structure.

 

Summary of Distribution of Course Credits by Year

 

 

 

YEAR

GST and other General Courses

Core/ Compulsory

 

 

TOTAL

Mass Communication Courses

Elective

Year 1

2

17

6

25

Year 2

-

24

3

27

Total

2

41

9

52

 

NOTE:  Though the students are required to take a minimum of 30 Units they may widen their horizons of knowledge by taking a variety of the elective courses as their abilities would allow them.

 

4.3   Course Content Specification

 

CIT 841:      Advanced Information Storage and Retrieval            (3 Credit Units C)

Overview of Information Storage and Retrieval (ISR): Concept of Information, Information life cycle. Information Representation: Representation of Bibliographic Information, Representation of Non-bibliographic Information, Standard Metadata and their description, issues in Information representation. Information Organization and storage: Organization of Bibliographic Information, Organization of digital information, data representation and organization on information system. Information Retrieval and Retrieval System: Retrieval of Bibliographic and Digital Information, Information Retrieval Models, Query structure, User profiles, Information Retrieval System, Web Information Retrieval, Bibliographic IR system and Evaluation.

 

CIT 843:      Introduction to Database Management Systems          (3 Credit Units C)

The Database Management System Concepts: The Basic Concepts, Relational and ER Models, Database Integrity and Normalization, Relational Database Integrity, Redundancy and Associated Problems, File Organisation in DBMS. Structured Query Language and Transaction Management: The Structures Query Language, Transactions and Concurrency Management, Database Recovery and Security, Distributed and Client Server Databases. Application Development: Developing Front End Forms, Reports, Using Queries and Record set.

 

JLS 821:         Message Design and Development                               (3 Credit Units C)

            Introduction including the definition of key concepts – Message, design, development.  Critical and analytical Skills of the print and electronic media.  The principle of communication.  The Process of communication.  How to design message to meet the needs of different categories of people.  Element of message – content and form.  How to visualize messages and stories.  Students will be required to write short messages with strong visual component.

 

JLS 822:         Publication Layout and Design                                   (3 Credit Units C)

                        Introduction – What is copy Preparation? Discuss the Methods of Copy Preparation. Overview of computer and copy preparation. Stylebook Errors.  History of Prints Production – Raw materials for printing, Type composition, Methods of Printing, Desktop Publishing Accuracy and style – news values, Headlines Defamation Laws and conventions.  The Subbing Lingua. Copy Sources and the Taster.  The Editorial Staff – Editor, Chief, News Editors, Chief Sub & Deputy. The check subs and the stone subs.  Catch lines- First, second, Third and Fourth readings.

 

JLS 831:         Corporate Communication                                          (3 Credit Units E)

                        Introduction – definition of Course Title. Theory and Practice of Public Relations. Emphasize the PR Tools – Press releases conferences, sponsorships, organizational journals, etc.  Identify internal and external publics of PR.  Discuss steps for conducting   PR programmes.  X-ray PR as a management function focusing on the different courses e.g. Community relations, employee relations, financial relations, media relations etc. The production and use of House organs such as Journals, magazines, News releases etc.

 

 

 

JLS 812:         Media Law and Ethics                                              (3 Credit Units C)

                        The purpose of Law – Definition of terms, essences of ethics.  Regulation of the Mass Media.  Theories of the Press.  Press Freedom – Definition, history, Legal baces and constraints.  Public officers, figures, National interest and the media, constitutional Obligations of the Mass Media. Constitutional Provisions for Ownership of the Mass Media.  The Universal Press Laws - Defamation, (Libel and Slander), privacy, sedition, essentials of, and defences to release laws.  Contempt of Court and Parliament.  The Cannon of Journalism – Truth, Objectivity, Fairness and Accuracy.  The mechanism for Maintaining Ethical Standards in Journalism – Journalistic codes, the ombudsman, media council, and Regulations/Regulated speech.  Ethnical Problems and Ethical Case Studies in Nigeria journalism – copy right and plagiarism, ethical problems in Nigerian Public Relation Practice.

 

JLS 823:         News Reporting and Writing                                     (3 Credit Units C)

                        An overview of the qualities of a good Reporter. Newsgathering – definition, process and sources. Theories of the Press:  Journalistic Terminologies.  News Judgment and Rudiments of News story, News beat.  Writing for the Newspaper – the Lead, Body and Word economy.  The Broadcast Stylebook.  Preparing the Broadcast copy.  Writing for the Ear – the five principles thereof; interviewing.  The Internet – definition, computer - assisted  journalism , navigating the net, Browsing, Legal pitfalls on the Internet.  Press Freedom – regulation of the mass media, disclosure of sources of information.  Contempt of the court.  Hints on Court Reporting.

 

JLS 824:         Journalism Publications                                             (3 Credit Units E)

Introduction, including the definition of terms and concept   - Literary new Journalism.  Characteristics of new Journalism.  Historical antecedents, Conventional Journalism.  Exponents and Techniques of New Journalism - Literary devices, Critiques of New Journalism - Practical Analysis of Local Writers e.g R. Abati, C. Opara etc.  Practical analysis of foreign writer’s e.g Mike Sager, Garry Webb, Ronald Rumsfield.

 

JLS 825:         Editorial Writing                                                        (2 Credit Units C)

Introduction - Meaning of Editorial, qualities, functions, types of editorial and other forms of writing.  Sourcing of editorial materials, the editorial audience.  Qualities of a good Editorial writer, the Editorial Board, Techniques for editorial writing.  Determinants of Editorial subject.  Classification of Editorials, structure of an editorial, Pitfalls in Editorial writing, Ethics of Editorial Writing.  The students should be made to write an editorial at least fortnightly.

 

 

 

JLS 814:         Communication Research                                   (3 Credit Units C)

Introduction - Meaning of research, media research and the scientific method, characteristics of research, development of media research.  Classification of Research.  Elements of Research   - concepts and constructs, measurement (nature and the different levels of measurement), variables.  Major Research Methods – Experimental, historical, survey, observational, content analysis etc. Sampling Size and Error.  The Research Procedure - Proposal, data analysis, documentation.  Areas of Communication Research - Print and Electronic media     Research and  PRAD research.

 

JLS 813:         Media and Society                                               (3 Credit Units C)

Introduction defining the course title and explaining the link between Media Communication and the Society.  Elements of communication, the cultural and social process of communication. Emphasis on sociological problems, themes and concepts. Juxtapose mass communication against the major social institutions e.g school, churches, mosques, families, marriages, cultural organizations and groups etc.  Focus on the sociology of mass communication, professionalism in journalism, mass media message/content). Review of issues of cultural impersonalism arising from media dependency.  Control of mass media organizations and communication politics.  The Role of Communication in National Development.

 

JLS 841:         Advanced Broadcasting                                            (3 Credit Units E)

Introduction.  An overview of the physical, technical and human resources required for radio and television broadcasting  -e.g. equipment/technology  and human resources.  Discuss social environment, natural laws and topography – how these affect operations of the radio/TV stations Examine the needs of the community and the social responsibility of the broadcast organization towards societal development of their host communities.  Emphasise the technology of modern broadcasting.

 

JLS 815:         Advanced Theories in Mass Communication           (3 Credit Units C)

            General introduction to Mass Communication Theories  - Definitions, Characteristics, Essence/Need for, Types of theories.  Human Communication Vs Mass Communication Theories, The Communication Process.  Normative Theories of the Press -  Authoritarian, Libertarian, Soviet Communist etc.  Advent of Developmental Journalism and Communication.  Evaluation of Development Communication Paradigms.  Social Scientific/Media Effect Theories  - Hypodermic needle/Magic bullet, individual differences/social categories, social relations, Uses and gratification/Agenda setting, Perception theories, Cultural Norms, Mainstreaming etc.  Media Violence Theories. Working Operational Theories.  Critical-Cultural Theories.  Information Society Theories.

 

JLS 826:         Speech Writing                                                              (3 Credit Units C)

            Introduction - What speech writing entails, The Communication process and the context of speech writing. Basis principles of Speech writing?  Types of speech e.g expository, analytical etc.  The step of quality speech writing e.g choosing topics, sourcing for information etc. Logic, Language and Style in speech writing.  Review of selected speeches, Learners should be made to write at least 3 speeches to test their understanding of the different steps in speech writing.

 

 

 

JLS 817:         Seminar in Communication Theories                        (3 Credit Units C)

Students will be required to select topics on Communication Theories that are relevant to their workplace environments. Each student will then present the topic for approval, write an abstract on the topic and then do an outline of the bibliography intended for the research.

 

These 3 activities will constitute the Tutor Marked Assignments (TMA) for the course. At the end of the semester, every student will present a term paper on the selected topic which will be graded as exam score. No other formal exam will be taken for this course.

 

JLS 843:         Elements of Multimedia: Theory and Practice        (3 Credit Units C)

Introduction to Digital Media. Definition of terms e.g. digital, multimedia.  The role of multimedia technology in Journalism.  Strategies for Effective uses of multimedia technology, issues raised by multimedia technology.  Discuss a range of communication problems posed by multimedia.  Students should be made to develop and rationalize guidelines for applying technology to specific multimedia tasks.  Include the practical aspect of: production process e.g. producing short audio and video messages, news reports or even documentaries on CDROMS and for the internet.  The students should be exposed to the process involved in the creation and reception of Webcasts and related Multimedia techniques such as podcasts, videocasts etc.

                                 

 

JLS 842:         Introduction to Web Publishing                       (3 Credit Units C)                                   

Introduction to digital media, introduction to e-journalism and e-publishing. The evolution of digital media, e publishing e-journalism.  The wide Web (www) Internet and news dissemination, Tools for e-news gathering, the www and the conversational media, The digital divide. Basics of e-news reporting and writing E-Radio and E- Television, E- newspapers and Magazines.   On-line investigative Journalism, Ethical issues in e-Journalism. Specialized forms of writing for the digital media e.g. features, creative writing, non-fictional writing, crime reporting leisure, Tourism, Entertainment writing.

 

JLS 823:         Issues in Communication Technology and Policy     (3 Credit Units C) 

Introduction, Definition of terms e.g. Issue, Communication, Technology, Policy.  Examination of concepts relating to information policy and communication technology.  Juxtaposition of modern technology against topical issues in communication as well as practical problems in communication, locally and globally.

Discuss the North-South Dichotomy of information dissemination emanating from the concentration of information technology in some parts of the universe

 

JLS 816:         Thesis (Research Project)                                           (6 Credit Units C)

Students should initiate and execute a project following the steps in the research process. Or they can do a feature of some other place that is professionally oriented and publishable.

 

PCR 813:        Peace and Security in Global Context             (3 Credit Units C)

                        Definition/Meaning of  concepts like: Peace, Security, Human Security, Theories of Security, Causes of Insecurity, Conflict and Internally Displaced Persons, Peace Enforcement, Disarmament, Public Safety, Security and Violence, Environmental Degradation and Safety, Refugee, Evolution of Strategic Study, Crisis Management/Bargaining, Prerequisites for Revolution, Nature of Limited War, War and its Resolution, Capacity Building, Peacemaking and Peace sharing, Disarmament, Demobilisation and Reintegration, African Government and Crisis Management, National Decision Making, African Security and Relevant Strategy, United Nations and Conflict Resolution, African Union and Conflict Resolutions, Mechanism for Conflict Prevention, Management and  Resolution.  

 

 

     4.4    Course Development

Course development is an integral part of Instructional design within the Open and Distance learning system. All the courses in this programme have been designed and developed in line with an approved curriculum to meet the educational needs of the target group. The course content is written by experts in the field of Journalism and Mass Communication to achieve specific learning objectives.

Each study material consists of identified topics that make up the course outline. Study units are developed and written addressing these topics together with exercises which students can attempt to evaluate themselves, and tutor marked assignments which students will complete and submit for assessment. The study materials are passed through several editing processes to ensure quality both in content and language

 

 

         5.0        LANGUAGE OF INSTRUCTION

English is the language of instruction for this programme.

 

6.0    QUALITY ASSURANCE

6.1             Staff

S/N

NAME

RANK

QUALIFICATIONS

NATURE

1.

ONWUBERE, H. Chidinma

Associate Professor

PhD Mass Communication(2010)(Broadcast) UNILAG,  M.Sc Mass Communication (1995)  (PRAD) UNILAG,  PGD Mass Comm. (1992) (PRAD)  UNILAG,   B.A English Edu. UNN. (1986), SRN(1976) UNTH, Enugu.

Tenure (Full Time)

2.

Prof McCarthy Eserinune Mojaye

Professor

 

emojaye@noun.edu.ng

3.

NGOA Stanley Naribo

Professor

PhD Communication Theory (2006), Wits, SA (Political Life), M.Sc. Mass Communication, (2002), ESUT, MBA Marketing Communication (1999), AAU Ekpoma, Dip  Mgt. Inf. Systems (1996), (UI Consult), SHND Communication Studies (1980) Aberdeen UK.

Tenure (Full Time)

4.

ALIEDE Elom Jonathan

Professor

PhD. Mass Comm.  Benue state University. (2010), M.Sc. Pub. Rel. /Advert. UNN (2001), M.A Mass Comm. UNN (1998), B.A Mass Comm. UNN(1986)

Tenure (Full Time)

5.

ADELAKUN, Lateef Adekunle

Senior Lecturer

PhD Media Studies (2017), University of Malaya, Malaysia. M.Sc. Mass Communication (2011) UNILAG, B.Sc. Mass Comm.  (2005), UNILAG

Tenure (Full Time)

                       

6.2      Admission and Registration Procedure

Admissions and Registration are fully automated. Prospective students’ applications are passed through a set of criteria following NUC guidelines. Successful candidates are issued provisional letters of admission subject to presentation of original copies of their credentials for verification. The flexible nature of the University’s programmes allows candidates to register online for the minimum or maximum number of credits in a semester.

 

 

 

6.3      Instructional Methods and Delivery

The method of instruction is by the distance learning mode which involves the use of a range of media to bridge the ‘distance’ between the instructor and the students. Print is the major medium of instruction for this programme. Each course has a study material developed and written specifically for it, and which students are expected to study prior to their being examined. A course guide is also provided to give the student an overview of the course.

 

6.4      Evaluation

6.4.1 Tutor Marked Assignment

Continuous assessments are carried out in the form of assignments and are based on the study material for each course. These assignments will constitute 30% of the total score. The pass mark for the continuous assessment is 50% of the total score.

 

 

      1. End of Semester Examination

Except otherwise stated, each course will culminate in an end of semester examination. The examination constitutes 70% of the total score. The pass mark for the final examination is 50% of the total score.

 

      1.  Marking of Examination Scripts

Examination Scripts are marked by tutorial facilitators within their specified areas of specialization.

 

    1. Learner Support

The programme will be serviced by a range of support services one of which is the grading of the tutor marked assignments by tutorial facilitators. The assignments which will be returned to the students with facilitators’ comments will serve as a means for feedback, and will enable students to assess and improve on their performance. Student counselors are also available at the study centres to cater for the academic needs of learners.

 

7.0       RECOGNITION OF THE PROGRAMME

The programme has been prepared in line with international standards.

 

8.0       PROGRAMME STARTING DATE AND PRESENTATION SCHEDULE

Following the approval of Senate, the programme commenced 2004/2005 academic session.

 

9.0     TARGET GROUP

The programme should be of immense interest and benefit to professionals within various media organisations who desire to upgrade their qualifications, to those whose desire to pursue teaching and research careers as well as those who desire to transit from other disciplines into the field of Journalism.

 

10.0    STUDENT PROJECTIONS

Based on the figures for first set of admissions (124), the programme is projected to have an estimated student population of 250 annually for the first three years and is expected to increase to 500 annually thereafter.

 

 

11.0    CONCLUSION

Capacity building in the communication industry is of immense importance particularly for an emerging economy and democracy as is the case in Nigeria. As a pluralistic society, Nigeria requires balanced reporting to avoid heating up the polity. As such, the key objective of the programme which is the integration of theory and application will enhance the quality of Journalistic practice in the midst of a diversity of ideas and culture. It will also help practitioners to keep abreast of current global trends in the communication industry.