banner10

 

 

 

2.0     NAME OF THE PROGRAMME: B. Sc. Mass Communication

3.0          The Programme code: 2204

4. 0     ENTRY REQUIREMENTS/ADMISSION.

To be admitted into B. Sc. Mass Communication, the candidate is required to meet at least one of the following:

(i) 100 Level

Five Ordinary Level (O/L) credit passes including English Language, Literature in English, Mathematics and any other two of arts or social sciences subjects at SSCE, GCE, NECO or NABTEB at not more than two sittings. 

 

(ii) 200 Level

(a) National Diploma in Mass Communication from recognized institutions with a minimum CGPA of 3.0.  In addition, the candidate must have 5 credit passes at the Ordinary Level including English Language, Literature in English and Mathematics.   

 

 

4.1    Waiver

Granted the fact that this NOUN ODL programme is essentially for mature adults and people who missed the opportunity of getting access to education earlier in life, there is need to request for waivers in the admission requirements.

 

  4.2 Concession: Matured Candidates, 50 years of age and above, with ten (10) years of cognate work experience who fail to meet any of the above requirements may apply for admission to the Four Year programme.

 

5.0      PHILOSOPHY OF THE PROGRAMME

       Philosophy of the programme

To produce professionals who, through the accessible and flexible ODL system of education will make meaningful contributions to the development of Nigeria and the global Community. This is to be achieved by equipping them with a broad foundation in the general field of Mass Communication as well as specialized knowledge in a particular sequence of the programme; prepare them to meet the human resources needs of a developing society and to accomplish a cost effective lifelong learning.

 

 

 

 

Vision

To be regarded as the foremost University providing highly accessible and enhanced quality education anchored by social justice, equality and national cohesion through a comprehensive reach that transcends all barriers.

 

6.0 AIMS AND OBJECTIVES

The B. Sc. Mass Communication is designed to provide the students with an understanding of the principles of Mass Communication and an opportunity to develop techniques in written and audio-visual communication.

 

  6.1   Aims

The programme aims at contributing to the development of Mass Communication in the nation by producing graduates who are thoroughly bred professionals. It aims at presenting graduates in any of the field of mass Communication such as Print/Electronic Journalism, Advertising and Public Relations. Also to train and/or retrain Nigerian Journalists, Broadcasters, Public Relations and Advertising practioners for leadership positions in the mass media organisations in Nigeria and the world. And also to instil in the mass communication students the ability to respect deadlines and work under constant pressure.

 

6.2       Objectives

On completion of the programme, the student would be able to:

  • Work in any world-class communication outfit having been exposed to thorough training.
  • Manage any communication outfit having been exposed to the skills thorough training.
  • Effectively analyze situations through exposure to liberal education.
  • Appreciate the social-political settings of the society where they serve
  • Serve as the voice of the voiceless in the societies.
  • effectively think quickly, research creatively and WRITE OR BROADCAST concisely to the mass audience

 

7.0    OUTLINE OF PROGRAMME PLAN (OPP) AND DEGREE RULES

       7.1      Outline of Course Structure:

B. Sc. Mass Communication programme shall run for a minimum of 8 semesters and a maximum of 16 semesters for students entering at 100 level; a minimum of 6 semesters and a maximum of 12 semesters for direct entry students.

 

 

 

 

 

 

100 Level (First Semester)

100  Level

First Semester

 

S/N

Course Code

Course Title

Units

Status

 

1

GST 101

Use of English & Communication Skills I

2

C

 

2

GST 105

History & Philosophy of Science

2

C

 

3

GST 107

The Good Study Guide

2

C

 

4

CIT 101

Computer in Society

2

C

 

5

MAC 111

Introduction to Mass Communication

3

C

 

6

MAC 113

History of Nigerian Mass Media

2

C

 

7

MAC 115

African Communication Systems I

2

C

 

8

MAC 117

Writing for Mass Media

2

C

 

9

MAC 121

Introduction to News Writing & Reporting

3

C

 

10

CSS 111

Introduction to Sociology

3

E

 

11

ENG 121

The Structure of Modern English I

2

E

 

12

INR 142

Introduction to Public Administration

3

E

 

 

 

GST

8

 

 

 

 

Core

12

 

 

 

 

Elective

3

 

 

 

 

Total

23

 

 

Second Semester

 

1

GST 102

Use of English & Communication Skills II

2

C

 

2.

CIT 102

Software Application Skills

2

C

 

3.

MAC 116

African Communication Systems II

2

C

 

4

MAC 132

Principles of Advertisement Sales Promotion

2

    C

 

5.

MAC 134

Principles and Practice of Public Relations

2

C

 

 

MAC 142

Introduction to Radio and Television

3

C

 

7

INR 112

Introduction to Law and Diplomacy in Pre-colonial Africa

2

E

 

8

ENG 122

Structure of Modern English II

2

E

 

9

JIL100

Introduction to Law

4

E

 

 

 

GST

4

 

 

 

 

Core

9

 

 

 

 

Elective

4

 

 

 

 

Total

17                      

 

 

 

 

GRAND TOTAL

40

 

 

 

 

Students are to take only one elective course in each semester

 

 

 

200  Level

First Semester

 

1.

GST  203

Introduction to Philosophy and Logic

2

C

 

2

MAC 211

Theories of Mass Communication

3

C

 

3

MAC 213

Foundations of Communication Research

2

C

 

4

MAC 221

Editing & Graphics of Communication

2

C

 

5

MAC 223

Magazine & Feature Article Writing

3

C

 

6

MAC 225

News  Writing & Reporting

2

C

 

8

ENG 223

Advanced English Composition 1

2

C

 

9

CSS121

Introduction to Psychology

3

E

 

10

JLS 111

Introduction to Journalism

3

E

 

11

JIL211

Nigerian Legal Systems I

4

E

 

12

POL 123

Introduction to Nigerian Constitutional Development  

3

E

 

 

 

GST

2

 

 

 

 

Core

14

 

 

 

 

Elective

4

 

 

 

 

Total

20

 

 

 

 

Direct Entry (DE) = 12 (12Credit Unit (CU) of GST and Other General Courses in 100 Level.

DE Students are advised to spread the 12 CU over the study period without carrying more than 24 CU in a semester.)

 

 

 

 

 

 

Students are to take only one elective course for each semester except DE Students

 

 

 

 

Second Semester

 

Students are to take only one elective course for each semester

1

GST 202

Fundamentals of Peace Studies and Conflict Resolution

2

C

 

2

MAC 212

Media and Society

3

C

 

3

MAC 214

Investigative & Interpretative Reporting

2

C

 

4

MAC232

Environmental Public Relations

3

E

 

5

MAC 242

Foundations of Broadcasting

3

C

 

6

MAC 246

Educational Broadcasting Studies

2

C

 

7

ENG 224

Advanced English Composition II

2

C

 

8

JIL212

Nigerian Legal Systems II

4

E

 

 

 

GST

2

 

 

 

 

Core

12

 

 

 

 

Elective

4

 

 

 

 

Total

18

 

 

 

 

GRAND TOTAL

38

 

 

 

 

Students are to take only one elective course in each semester

 

 

 

300  Level

First Semester

 

1

GST 301

Entrepreneurship Studies I

2

C

 

2

MAC 311

International Communication and World Global Systems

3

C

 

3

MAC 313

Critical Writing and Reviewing

2

C

 

4

MAC 315

Book/Desktop Publishing

2

E

 

5

MAC 323

Photojournalism

3

E

 

6

MAC 331

Advertising Campaign Planning & Execution

3

C

 

7

MAC 333

Media Station Management and Operation

3

C

 

8

MAC 341

Developmental Communication & Broadcasting

3

C

 

9

MAC 343

Radio/TV Programming

3

E

 

10

MAC 345

Announcing & Performing

2

E

 

 

 

GST

2

 

 

 

 

Core

14

 

 

 

 

Elective

3

 

 

 

 

Total

19

 

 

 

 

GRAND TOTAL

Students are to take only one elective course in each semester, except DE Students

 

 

 

Second Semester

 

1

MAC312

Newspaper Production

3

C

 

2

MAC 314

Issues in Nigerian Mass Media

2

C

 

3

MAC 316

Mass Comm. & National Development

2

C

 

4

MAC 318

Media Attachment

6

C

 

5

MAC 322

Editorial Writing

3

C

 

6

MAC 324

Film, Cinema and Literature

2

E

 

7

MAC 326

Newspaper Management and Production                     

2

C

 

8

MAC332

Advertising Copy writing and Layout

2

E

 

9

MAC 334

International Public Relations

2

C

 

 

 

GST

0

 

 

 

 

Core

20

 

 

 

 

Elective

2

 

 

 

 

Total

22

 

 

 

 

GRAND TOTAL

Students are to take only one elective course in each semester, except DE Students

41

 

 

400  Level

First Semester

 

1

MAC 411

Media Law and Ethics

3

C

 

2

MAC413

Data Analysis in Communication Research

2

C

 

3

MAC 421

Advanced Newspaper/Magazine Production

3

C

 

4

MAC423

Book Publishing and the Law

3

E

 

5

MAC425

Public Relations Practice

3

E

 

6

MAC427

Economics & Social Issues in Advert & PR

2

C

 

7

MAC441

Documentary Film Production

3

C

 

 

 

GST

0

 

 

 

 

Core

13

 

 

 

 

Elective

3

 

 

 

 

Total

16

 

 

 

 

Students are to take at least one elective course in each semester, except DE Students

 

 

 

Second Semester

 

1

MAC412

Media Management

3

C

 

2

MAC414

Science & Technology Reporting

2

C

 

3

MAC416

Sociology of Mass Communication

2

C

 

4

MAC418

Research Project

6

C

 

5

MAC424

International Advertising and Propaganda

3

E

 

6

MAC428

Integrated Marketing Communication

2

E

 

7

MAC442

Advanced Broadcast News/Program Production

3

C

 

8

MAC444

Broadcast Commentary & Announcing

3

E

 

 

 

GST

0

 

 

 

 

Core

16

 

 

 

 

Elective

3

 

 

 

 

Total

19

 

 

 

 

GRAND TOTAL

35

 

 

 

 

Students are to take at least one elective course in each semester, except DE Students

 

 

 

               

 

                                                                          

7.2 Degree/Graduation Rules.

To be eligible for the award of B. Sc. in Mass Communication, the student must pass a minimum of 120 credits units which includes elective courses for an 8-semester structure; and 90 credit units including elective courses for a 6-semester structure. Students must earn CGPA of not less than 1.0 to graduate. They must equally meet other requirements as prescribed by the department, Faculty and senate.

 

7.3 Summary of Distribution of Course Credits by Level

(a) 100 Level Admissions/Entrants

Level

GST and Other  General Course

Subject Specialization Area & Electives

Total

 

 

Compulsory   Elective (min)

 

100

12

19                         09

40

200

04

26                           08

38

300

02

34                           05

41

400

-

29                           06

35

Total

18

108                         28

154

 

100 Level Entry Students are expected to earn 108 Credit Units (CU) of Compulsory Courses and at least 16 CU for Elective Courses for 8 semester course structure with CGPA of not less than 1.0. (108 + 16= 124)

NOTE: Students are required to pass at least one elective course in a semester. They must also pass 18 GST Courses as specified by the Senate.

 

7.4   Summary of Distribution of Minimum Course Credits to be earned by           Student Possessing Direct Entry Admission.

(b) Direct Entry Admission/Entrants

Level

GST   and Other

General Courses

SUBJECT /SPECIALIZATION

AREA

 Total

 

 

               Compulsory

Elective  (min.)

 

100

      -

-

-

-

200

           12

26

3

41

300

           6

32

4

42

400

           -

29

8

37

Total

          18

87

15

120

 

Direct Entry Students are expected to earn 87 Credit Units (CU) of Compulsory Courses and at least 15 CU of Elective Courses for 6 semesters course structure with CGPA of not less than 1.0. (87 + 15= 102)

NOTE: Students are required to pass at least one elective course in a semester. They must also pass 18 GST Courses as specified by the Senate.

 

8.0       Specification of Course Content

The courses have been developed in compliance with the standard set by the NUC as the course descriptions as stated in the NUC Benchmark 2007 were followed strictly.  Some course materials were adapted from the distance learning programmes of university of South Africa (UNISA) and the University of Southern Queensland (USQ), Australia.

 

 

MAC 111: Introduction to Mass Communication                                    (3 Credit Units C)

Fundamentals of communication: Definitions nature, elements models of the communication process. Theories of mass communication: Form and content of communication: Verbal/Non-verbal, Intra/ inter personal modes: group & public communication and cross-cultural types:  Media and Adjuncts of mass communication: Impact of mass media & media effects:

 

MAC 113: History of Nigerian Mass Media                                              (2 Credit Units C)

The contributions of Henry Townsend and other missionaries to Nigerian Journalism:  Nationalist’s role in media evolution:  The birth of Nigerian Newspapers: The Daily Times, Zik and The West African Pilot: Awolowo and The Nigerian Tribune: The expansion of the News papers in the East and North:  The post independence media in Nigeria:  Evolution of Radio TV broadcasting in Nigeria:  Deregulation of the Broadcast Media in Nigeria News Agency of Nigeria.

 

MAC 115:  African Communication Systems    1                        (2 Credit Units C)

The concept of communication:  African communication systems: The traditional channels of communication in Africa: Classifications and comparisons:  Types of communication- visual, iconographic, instrumental etc. 

 

 

MAC 116: African Communication Systems II                           (2 Credit Units C)

Folk Media: Folklore &, Proverbs & Parables: Verbal & Non-verbal Communication: Extra mundane/Esoteric communication: The juxtaposition of Modern & Traditional modes of Communication

 

MAC 117:  Writing for the Mass Media I                                                (2 Credit Units C)

Introduction to media writing:  Types of media and their audiences:  Characteristics of media writing. Units of writing: Word, phrases and clauses, the sentence paragraphs:  Modes of writing process of writing mechanics of writing: Writing Errors and style

Units of writing: Word, phrases and clauses, the sentence paragraphs.  Modes of writing process of writing mechanics of writing,; Writing Errors and style;  The comparison of the different styles in writing.

 

MAC 121: Introduction to News Writing & Reporting                    (3 Credit Units C)

Basic definition of terms:  Role of the journalist in the society: Attributes of a good journalist.  Theories the press:  Journalistic terminologies: News & News judgment, Rudiments of the News story: Broadcast journalism:  On-line journalism: The Journalist and the law.  Journalistic Ethics

 

 

MAC 132: Principles of Advertisement & Sales Promotion           (3 Credit Units C)

 The historical development and the role of advertising in society: The technique for preparation of sales promotion materials, all as an aid to marketing. Advertising and the various psychological motivational strategies used in advertising and sales promotion: Practical exposition of the students to Sales promotion.

 

MAC 134: Principles and Practice of Public Relations              (3 Credit Units C)

 The Basic definition of key terms: Scope of Public Relations, its evolution, tools and processes. Media and tools of Public Relations: Public Relations in action:  Public Relations and the Society.

 

 

MAC 142: Introduction to Radio and Television  (3 Credit Units C)

The principles and practice of broadcasting: History and origin of radio/television broadcasting and the basic equipment used in broadcasting: The importance of programming, news production/presentation and advertising in the broadcast triangle. The legal aspect of broadcasting should equally be introduced

 

JLS 111:  Introduction to Journalism                                              (3 Credits E)

Historical approach to the development of Journalism, the pre/post independent periods, the independent era: The nature of news. Writing the news, editing the copy, headline writing, journalistic style, elements of good news reporting, interviewing and news sources:  Media laws, court reporting, knowing the courts in Nigeria, defamation and copyright laws

 

ENG 121: The Structure of Modern English 1                         (2 Credit Units E)

Historical Background and Phonological Structure; Historical Antecedents to Modern English; Language and Structure; The Structure of the sound system of English; Syllable structure in English; Non Segmental Features of English; Syntactic Structure; Word classes; Open class items; Closed class items; Sentence structure; Sentence types: Structural and Functional; Clauses in Sentence Structure; Group Structure, Morphological structure; Basic units of Word Structure; The Nature of the Morpheme; Affixation; Inflection and Derivation; Other Word formation processes.

 

ENG 122: Structure of Modern English II                                  (2 Credit Units C) Construction of different types of sentences; correct use of tenses, agreement between subject and verb, in the context of compound and complex sentences; Organization and development of types of paragraphs; introduction of basic editing and proofreading skills.

INR 112: Introduction to Law and Diplomacy in Pre-Colonial Africa (2 Credit Units E

Definition of Law, Definition of Diplomacy, Historical Perspective of Pre-Colonial Africa, the types of interstate law prevalent in Pre-colonial Africa, how they were used for the purpose of inter-state relations: Detailed and thorough investigation of how the aims and purpose of diplomacy were achieved in Africa, Methods of tracing the origins and source of international law in Pre-colonial African, Nature and uses of contractual obligations and inter-state agreements,  General principles of force, settlement of disputes and pre-colonial diplomatic matters.  

INR 142: Introduction to Public Administration (2 Credit Units E)

Definitions of Public Administration, General introduction to the studies of Public Administration, Importance of Public Administration, Scope Public Administration, Uses of Public Administration, Functioning in Public Administration, Methods of inquiry in Public Administration, Basic concepts of Public Administration, Public issues in Administration, Practical Public issues in our society in particular and the world in general

LAW 100: Introduction to Law                                                             (4 Credits C)

An overview of the basic concepts in law; definition of terms, origins, sources and functions of law; Classification and categorization of law courts; Constitutional law and the basic right of the citizens. Law of contract, human rights and labour law

 

MAC 211: Theories of Mass Communication                               (3 Credit Units C)

 Definition of key terms in course title:  The theoretical foundations for the study of mass communication: Logical deductions. The various concepts of, and approaches to Theories. Different theories of mass communication: The role of theories in the development of social sciences.   Theories of perception and attitude change and the dissemination of mass media messages: Media Effects Theories

 

MAC 212: Media and Society                                                        (3 Credit Units C)

Introduction defining the course title and explaining the link between Media Communication and the Society: Elements of communication, the cultural and social process of communication: Emphasis on sociological problems, themes and concepts: Juxtapose mass communication against the major social institutions e.g. school, churches, mosques, families, marriages, cultural organizations and groups etc.: Focus on the sociology of mass communication, professionalism in journalism, mass media message/content).Review the issues of cultural imperialism arising from media dependency: Control of mass media organizations and communication politics:  The Role of Communication in National Development.

 

MAC 221: Editing & Graphics of Mass Communication (2 Credit Units C)

Definition of terms:  Editing techniques: The UNIT Count System: Editing symbols. Journalese: The principles and machines involved in the visual presentation of words and illustrations. This will cover such topics as: processes of graphics, production, types and types faces; hot and cold type compositions, printing process, layouts, designs and make-up and the designing of caption for TV programmes.

 

MAC 242: Principles of Broadcasting        (3 Credit Units C)

An overview of the physical, technical and societal basis of Radio and Television Broadcasting, The laws of nature that make broadcasting possible, as well as the scientists who propounded them; describe the individual items of equipment used in Radio and Television: The environments of broadcasting stations and net-works.

 

MAC 223: Feature and Magazine Article Writing                       (3 Credit Units C)

 Basic skills for writing features and articles for different types of magazines: Role of the magazine as a mass communication media.   The art of magazine article writing and the importance of research in magazine article writing.

 

MAC 232: Environmental Public Relations                                  (3 Credit Units C)

The environment and the sustainability of an organization:  Understanding the environment and our fellow men. Establish a positive relationship with the environment. Knowledge of environmental language, appreciate the environment, understanding the various environmental abuses in our society today and how to check them.

 

MAC 213Foundations of Communication Research                 (2 Credit Units C)

 Introduction - Meaning of research, media research and the scientific method, characteristics of research, development of media research:  Classification of Research.  Elements of Research   - concepts and constructs, measurement (nature and the different levels of measurement), variables.  Major Research Methods – Experimental, historical, survey, observational, content analysis etc.: Sampling Size and Error:  The Research Procedure - Proposal, data analysis, documentation.  Areas of Communication Research - Print and Electronic Media research, PRAD research.

 

MAC 214: Investigative and Interpretative Reporting   (2 Credit Units C)

 The principles of sourcing news behind the news: Different methods of investigative research. The need for digging deeper in search of facts, writing authentic investigative reports for public   information:  Sourcing for minutest details of information.

 

MAC 225:  Advanced News writing and Reporting                     (2 Credit Units C)

Intensive reporting and news-gathering:  The general areas of news coverage and the methods of dealing with them. Acquisition of in-depth knowledge certain specialized report areas: The course, the principles and techniques of reporting, copy formats and the place of research in reporting.

 

MAC 246: Educational Broadcasting                                                 (2 Credits, C)

This course focuses on the instructional aspect of broadcasting for the benefit of those who will be in the classrooms.  It should dwell on the definitions of: broadcasting and education. The basic topics in broadcasting should be treated but with emphasis on how to teach these topics to broadcasters.

 

LAW 211: Nigerian Legal System I                                                        (4 Credits E)

The Nigerian Legal System acquaints students with classifications of law, and the administration of justice-civil and criminal. It focuses on the idea and nature of law, the classifications, functions and the doctrine of equity.

 

LAW 212 Nigerian Legal System II                                                         (4Credits E)

This is a continuation of LAW211. It extends to the history and development of courts, types and jurisdiction of courts, judicial personnel and the role of the judicial.  Also looks at the organization of legal education and the legal profession.

 

ENG 223: Advanced English Composition 1                                 (2 Credit Units E)

Basics of composition writing; various composition/essay types- persuasive, argumentative, expository, narrative, etc.

 

POL 123: Introduction to Nigeria’s Constitutional Development    (3 Credits, E)                                                 

Meaning, nature and scope of Constitution, Constitutional Development in Nigeria Constitution making in Nigeria (1922-1999), Citizenship, Federal Character and Indignity. Problem of constitutional development in Nigeria: Constitutional development and political development in Nigeria.

 

MAC311: International Communication & World Media Systems (3 Credit Units C)

 The place of the media in globalization and world propaganda:  The role of communication in managing global conflict and world crisis: The dichotomies of world communication and current trends. How ideology, culture economic, and international market structure have all contributed either in hindering or advancing the international flow of news among nations.

 

MAC312: News Production                                                                   (3 Credit Units C)

Intensification of the various instruments and techniques of news productions:  Practical skills earlier on acquired and increasing proficiency in news production: Package news for the print and the electronic media.

 

MAC313: Critical Writing and Reviewing                                          (2 Credit Units C)

Sharpen the literary qualities of students to appreciate works like books, dramas, music, etc.

 Encourage students to write at least two articles a week

MAC314: Issues in Nigerian Mass Media                                           (2 Credit Units C)           

Critical analysis of significant events and personalities that have featured and characterized the Nigerian mass media from the political, social and economic points of view:   An overview of the dynamics of the mass media in Nigeria and their situational roles.

 

MAC 315: Book/Desktop Publishing                                                    (2 Credits, C)

Introduction: Definition of key terms for both the book and desktop publishing: The essence of book publishing: Book publishing as a serious academic function. The process involved in book publishing:  Book presentation and distribution:  The use of the computer in book publishing.

 

MAC316: Mass Communication and National Development           (2 Credit Units C)

Application of journalistic skills so as to contribute to the development of the society:   Identification of the difference between growth and development and analysing the trends in Nigeria.

 

MAC318: Media Attachment                                                         (6Credit Units C)

This 6-month internship is required to give the students a more participatory exposure to the practical media industry before he enters the final year.  Students understudy the operations of a particular media organization under a carefully monitored arrangement between the Department of Mass Communication and that organization. Then, on completion of this course, each students is expected to  give a comprehensive account of their experience in a written report.

 

MAC321: Economics of Mass News Reporting                              (2 Credits E)

Much of what passes for economics of news reporting in the Nigerian news media is written by economist for journalists.  The course aims at preparing students to learn the rudiment of writing and analyzing issues relating to economics matter such: financial crimes, economic development and growth, banks and banking, security and exchange market, budgeting, Market analysis, among others.

 

MAC322: Editorial writing                                                                  (3Credits C)

Introduction: General principles and practice of writing in-depth comments: Practice of column writings based on opinions with particular emphasis on analysis and interpretation of events from corporate and individual points of view:  The structure nature and effects of editorial writing.

 

MAC 323: Photo Journalism                                                              (3 Credits E)

Introduction: The process of photo journalism as a means of communication: The skills of manipulation of the still camera and film development, photo editing and image captioning, photojournalism ethics and laws, forms and types of photographs.

 

 MAC 324: Film, Cinema and Literature                                         (3 Credits E)

Application of the process of film production and cinema in real life situations: A combination of the three aspects off print journalism into a synergy of communication Overview of the kinds of film – documentary (non-fiction), and avant-garde – the role of the cinema in urban and rural community strategies. Photo journalism lab need to be differentiated from studio photography.

MAC326:  Newspaper Management and Production                      (2 Credit Units C)

Basic Management: economic theory: application of theory to the management process in the newspaper business

 

MAC331: Advertising Campaign Planning and Execution            (3 Credit Units C)

The planning and execution of Ad campaigns, events planning: The course will expose students in all the campaign planning strategies and execution available in Nigeria and internationally. Advertising as a management function for profit maximization.

 

MAC332: Advertising Copy and Layout                                          (2 Credit Units E)

 Basic Advert Copy and layout techniques:  The importance of copy and layout design:  Practical preparation of advert copy in print and broadcast media.

 

MAC333: Station Management and Operations                                 (3 Credit Units C)

Introduction to principles of management: Management strategies and skills for effective operation of Radio/Television stations: Production techniques such as networking and close circuit television: Setting up and running of stations as commercial outfits. Planning and directing of special outside broadcasts and simulated transmissions or “live” broadcasting.

 

 

MAC334: International Public Relations                                         (2 Credit Units E)

Public Relations in managing global conflicts: The international Public Relations officer.  Qualities of a good International PR Officer, His duties and Roles International PR rules and regulations It is about managing relations and creating mutual understanding among various nations, races and continents of the world.

 

MAC341: Developmental Journalism Broadcasting                       (3 Credit Units C)

Profession as a partner to government in national development: The meaning of growth and development, the concept of developmental communication and its evolutions in relation to basic theories of development.

 

MAC343: Radio/Television Programming and Operations                    (3 Credit Units C)

The importance of programming in Radio/TV stations, Emphasis is placed on designing programmes that will be able to sustain the broadcast triangle:  The different types of programmes and their production techniques. Practical exercises in studio set up, standard operating procedures and use Planning and directing of special outside broadcasts and simulated transmissions or “live” broadcasting

        [            

MAC411: Media law and Ethics                                                 (3 Credit Units C)

The legal and ethical sanctions and constraints in mass communication practice. The constitutional provisions for freedom of expression:  The statutes regulating libel, sedition, copyright, obscenity, sedition, contempt of court, and protection of space and invasion of privacy: The Nigerian legal system and other media laws like shield law, and professional ethical conduct.

 

MAC412: Media Management                                                 (3 Credit Units C)

Philosophies, principles and techniques of organization and management as applied to media: Personnel management and functions of modern management in organizational success: The different types of management and the particular type applicable to the media.

 

MAC413: Data Analysis in Mass Communication                   (2 Credit Units C)

Definition of key terms:  Data analysis techniques, particularly the use of tables, graphs, and the measures of central tendency:  Presentation and interpretation of data, using these techniques.

 

MAC414:  Science and Technology Reporting                          (2 Credit Units C)

The techniques of reporting on specialized subjects such as Agriculture, Medicine, Sports, Courts, Labour, etc.:  The basic literature as well as outstanding examples of reporting on these areas.  The difference between a generalist and a specialist reporter; the mental and physical requirements for reporting on specialized issues; write some specialized reports.

Emphasis on scientific language in reportage

 

MAC416 Sociology of Mass Communication                              (2Credit Units C)

Definition of key terms: The relationship between society the mass communication and the mass media:  Role of communication in social development and emancipation.  Media effects on the general public and the social responsibility functions of mass media.

 

MAC418: Research Project                                                          (6 Credit Units C)

In this course, the students initiate and execute a project following the steps in the research processes.  Project topic must be chosen from any of the areas of Mass Communication.

to the economy for a mass audience.  A basic course in economics is desirable but not essential. Students offering this course should have successfully completed Advanced Reporting.

MAC421: Advanced Newspaper/Magazine Production               (3 Credit Units C)

The advanced stages of newspaper design, layout, typography and production:  The various parts of a newspaper, the basic and advanced techniques of newspaper production with relevance to campus publication: The importance of colour separation in magazine production and the importance of positioning of special pages

 

MAC423: Book Publishing and the Law                                            (3 Credits, C)

Modern techniques of publishing:  Law affecting publishing as a business: The copyright laws: Registration of copyright.

 

MAC424: International Advertising and Propaganda                      (3 Credits, E)

Differences between advertising and propaganda: Global barriers and prospects in execution of advertising campaigns across national boundaries: Practical application in the production of an advert campaign for a multinational organization: Difference between Advertising and Propaganda.

 

MAC425: Public Relations in Practice                                               (3 Credits, E)

Practical application of Basic definition of terms:  Scope of public relations, its evolution, tools and processes. Media and tools of Public Relations:  Public Relations in action:  Public Relations and the society. 

 

MAC427:  Economics and social issues in Advertising and PR         (2 Credit Units C)

Study of advertising and public relations as an institution: The law and ethics governing the profession in Nigeria as compared with developed countries like U.S.A and Britain: Self regulations and practitioners and professional association: Consideration of social responsibility, truth and deception, consumerism etc.

 

MAC428:   Integrated Marketing Communication                 (2 Credit Units E)

Principles of marketing:  The Marketing/Promotional mix: The role of communication in effective marketing:  Marketing strategies: Public Relations and Advertising as vital marketing tools.

 

MAC441: Documentary Film Production                           (3 Credit Units E)

Value of documentary as a medium of communication; processes of film and video production,  pre production planning, documentary films, their functions, production techniques and skills, scripting for documentary film production, explain the concept of fiction and non-fiction in film production. Evaluation of documentary projects.

 

MAC442: Advanced Broadcast News/Programme Production (3 Credit Units C)

Practice of various methods of news gathering and news dissemination within broadcast triangle concept, various programming techniques, acquisition of the practical skills in script writing, emphasis on application skills learned. 

 

MAC444: Broadcast Commentary and Announcement           (3 Credit Units E)

 Introduction, vocal qualities, broadcast commentary techniques, qualities and functions of radio/television announcer, practices in running commentary and announcing, overview of distinguished broadcast commentators and announcers in Nigerian and International contexts

9.0    Language Of Instruction

 

The language of instruction for all the courses in this programme is English.

10.0   Quality Assurance

 

Subject to the Senate’s approval of this programme, the process of developing and adapting all the course materials will be seriously monitored internally, so as to ensure the quality of courses being developed, right from the onset.  Besides, the 5-year period for the review of course material will be another opportunity to ensure the quality of the courses being reviewed.  Finally, the NOUN procedures for internal course validation will be followed.

11.0   Library

            The Programme has access to the Faculty library as well as the University’s                 Physical and virtual Libraries.    

  12.0    Academic Staff

 

S/N

            NAME

QUALIFICATIONS

DESIGNATION

E-MAIL ADDRESS

1.

Prof McCarthy Eserinune Mojaye

 

Professor

emojaye@noun.edu.ng

2.

NGOA, Stanley Naribo- Professor

PhD Comm. Theory, MBA IMCs, MSc Mass Comm., DMIS Mgnt Info. System, MA Film & TV Studies,  SHND Communication Studies

Professor 

sngoa@noun.edu.ng

3

ALIEDE, Jonathan E. - PhD 

PhD Mass   Communication (PRAD), (BSU), 2010, MSc PR, (2001), M.A.(UNN1995), B.A. Mass Communication, (UNN, 1986),

Professor

jaliede@ noun.edu.ng

4.

ADELAKUN, Lateef A.  PhD

PhD Media Studies, (2017) (DEV COMM, Malaysia), M. Sc. (Mass Communication, (2009, PRAD), UNILAG, B. Sc. (Mass Communication, PRAD, UNILAG (2005)                                

Senior Lecturer                         

ladelakun@ noun.edu.ng

5.

Dr Helen Chidinma Ambassador-Brikins

 

Lecturer I

hambassador-brikins@noun.edu.ng

6.

ODIEGWU-ENWEREM, Oliver Chuks

M.Sc. (Mass Communication PRAD  UNILAG M.Sc. (2001), B,A.   (Mass Communication, 1990, PRAD), (PhD on going) (Covenant University)

 

Lecturer II

 

                         

cenwerem@ noun.edu.ng

7.

ADEMUYIWA,  Simbiat Abidemi;           

B.A Classics (Ibadan,2000) M.A. Communication & Language Arts. (Ibadan, 2006)   

 

 

Assistant Lecturer

sademuyiwa@ noun.edu.ng

 

The University equally has facilitators spread across all the 78 Study Centres nation-wide, who handle communication courses.  There are also a host of facilitators taking the elective courses.

13.0 Admission and Registration Procedures

Candidates, who meet up the programme’s entry requirements as stated in item 2 above, will apply on-line.  When admitted, they will equally register their courses on-line as it is for other NOUN programmes.

 

14.0  Instructional Method, Delivery and Monitoring

The instructional method is through the course materials distributed to students at the Study Centres.  Facilitators are used to give students additional aid on any area of the course materials requiring further explanation.

The facilitators will be closely monitored by the Head of Department, the Study Centre Director and Study Centre staff to ensure the quality of the services being rendered to the students.

 

15.0     Evaluation

Evaluation of all the courses would consist of Tutor Marked Assignments (TMA) and End of Course examination. The TMA constitute 30% of the total score. The End of Course examination is 70%.

 

 

15.1     Tutor Marked Assignment

As part of the evaluation mechanism, each course would be provided with 4 TMA’s out of which the best 3 would be used for the Continuous Assessments for a course. To qualify to sit for examination therefore, each student must turn in at least three TMA’s for each of the course.

 

15.2     End of Semester Examination

Each course will also be examined at the end of the semester. Course facilitators would be encouraged to provide data bank questions to the examination data bank in the School. Course coordinators and Programme leaders of the School of who are experts in the various course areas would be given the task of selecting two sets of question papers to conform to a particular house style and format provided by the University. Thereafter, the questions would be internally moderated by the Deans in some cases and the Programme Leaders at other times, before they are sent to an External Assessor for moderation. The external assessor will be chosen from tertiary institutions.

 

15.3     Marking of Examination Scripts

The marking guides for each course as moderated by the external assessor would be used in the marking of the scripts by the Course Facilitators.

 

16.0    Learners’ Support

Similar to other students receiving tertiary education, students in Distance Education require various academic and administrative support services are from the Directorate of Learner Support Services (DLSS) that currently coordinates the various study centres, student Counsellors and Facilitators.  The faculty of Social Sciences on its own part will take steps to enhance Study facilitation by following up on facilities available for its courses in all the Centres and employ more facilitators as the need arises.

17.0    Target Group

Being an open-university, the B. Sc Mass Communication programme should target both young and old candidates who are interested in acquiring professional communicational skills for written (print) and audio-visual (broadcast) reportage of news.  The target audience thus includes the general public and those aspiring to become journalists, as well as Public Relations Practitioners and a range ofother professionals. It is hoped that this number will increase with subsequent admissions.

 

 

18.0     Students’ Enrolment And Projection

From the time the programme started in 2009, it has recorded not less than 50% increment in the annual students’ enrolment. It is projected that this enrolment will continue to increase over the time.

 

19.0   Conclusion

In view of the fact that a lot of prospective candidates are on ground for this programme and the need to expand our journalism programme to a wider scope for a wider reach, it is sincerely hoped that this B. Sc in Mass Communication will be of immense benefit to the majority of unskilled workers in our media industry today.  Professionalism in information dissemination is of course, to the advantage of mankind, since communication is inextricably intertwined with human nature and development.  For a society that does not communicate is a DEAD society.